Aliyah

ceo

Berde was born out of my simple desire to switch to a bamboo toothbrush. After plunging into this green world I was so curious and passionate about, I was taken aback by how overwhelming it was. There were so many choices, with varying price points, with multiple brands–and just for one product.Β 

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My first instinct was to find a middle ground and buy it in bulk to get a bit of discount. That’s how I committed to this switch and bought my first 60 brushes. I took this opportunity to start this passion project. I thought of selling the extra brushes, and if I didn’t, well, I was quite ready to use my bamboo brushes for the nextΒ  few years.

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Fast forward to today, Berde houses not just products, but other brands that share the same mission as ours. We’ve also taken it a step further to acknowledge that there is no such thing as a perfect zero-waste life. So we make room for that now, and recognize that even the smallest changes do make a big impact. And that is enough. The goal is not to simply live without waste, but to practice minimal thinking and mindful living.

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